DELICIOUSLY NATURAL **
DELICIOUSLY NATURAL **
Client:
Nutrella
Role:
Idea
Concept
Creative Art Direction
Creative Strategy
In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.
In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.
In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.
To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "It's deliciously natural, and naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.
To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "It's deliciously natural, and naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.
To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "It's deliciously natural, and naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.
English subtitles available
English subtitles available
English subtitles available
Which one
came first?
Which one came first?
Which one
came first?
English subtitles available
The egg toast
or the chicken?
The egg toast
or the chicken?
The egg toast
or the chicken?
English subtitles available
English subtitles available
🏆 Recognitions
2x Colunistas Awards 2022
Bronze - Social Media & Activation
Shortlist - Branded Content
2025 © Vitor Palma.
2025 © Vitor Palma.
2025 © Vitor Palma.