Since 2018, Sicredi has been the main sponsor of São Paulo's regional football championship, or “Paulistão”, as we call it. However, not everyone really knows that well what Sicredi is. It isn't a bank. It's not a credit union. It isn't a fintech. It's a financial cooperative. Which basically means all of the above, but with more.

We show football supporters going to a match, or watching it from the street bar, to answer real questions from people to show that Sicredi is more than you can imagine, using all of the attention that 'Paulistão Championship' can generate for the brand, to explain once and for all this "more" that Sicredi has to offer.