NOT ANOTHER MO SALAH AD **
NOT ANOTHER MO SALAH AD **
Client:
Visa
Role:
Concept
Creative Art Direction
Design
Client:
Visa
Role:
Concept
Creative Art Direction
Design
For Visa, every transaction symbolizes the “power of small steps”, a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
For Visa, every transaction symbolizes the “power of small steps”, a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
For Visa, every transaction symbolizes the “power of small steps”, a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
It’s the story you know,
about the people you don’t.
It’s the story you know,
about the people you don’t.
It’s the story you know,
about the people you don’t.
The look & feel of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement in our visuals.
The look & feel of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement in our visuals.
The look & feel of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement in our visuals.
2025 © Vitor Palma.
2025 © Vitor Palma.
2025 © Vitor Palma.