DELICIOUSLY NATURAL

DELICIOUSLY
NATURAL

DELICIOUSLY
NATURAL

DELICIOUSLY
NATURAL

DELICIOUSLY
NATURAL

Client ↘
Nutrella

Role ↘
Idea
Concept
Creative Art Direction
Creative Strategy

Client ↘
Nutrella

Role ↘
Idea
Concept
Creative Art Direction
Creative Strategy

Client ↘
Nutrella

Role ↘
Idea
Concept
Creative Art Direction
Creative Strategy

Client ↘
Nutrella

Role ↘
Idea, Concept, Creative Art Direction, Creative Strategy

Client ↘
Nutrella

Role ↘
Idea, Concept, Creative Art Direction, Creative Strategy

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

English subtitles available.

English subtitles available.

English subtitles available.

English subtitles available.

English subtitles available.

Who came first?

Who came first?

Who came first?

Who came first?

Who came first?

The egg
toast or the chicken?

The egg toast
or the chicken?

The egg toast
or the chicken?

The egg toast or the chicken?

The egg toast or the chicken?