DELICIOUSLY NATURAL

DELICIOUSLY NATURAL

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

In 2020, Nutrella became the first Clean Label bread brand in the Brazilian market, which means that all of their products are now made only with natural ingredients that consumers can recognize, no chemical additives or artificial conservatives. Our challenge was to educate consumers about what it means to be an "all natural" product.

Client ↘
Nutrella

Role ↘
Idea
Concept

Creative Art Direction
Creative Strategy

Client ↘
Nutrella

Role ↘
Idea
Concept

Creative Art Direction
Creative Strategy

Client ↘
Nutrella

Role ↘
Idea
Concept

Creative Art Direction
Creative Strategy

composit-img

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

To present this new product concept and their new packaging designs, we invited Manu Gavassi, one of the biggest influencers and content creators in Brazil, to co-create the campaign with us. We created the tagline "Deliciously natural. Naturally easy to understand." and translated it into the campaign's contents using the idea of Manu leaving the big city and going to live a country life. With a greater connection with nature. A more “natural” life.

English subtitles available.

English subtitles available.

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What came first?

What came
first?

What came
first?

Who came first?

English subtitles available.

English subtitles available.

The egg toast
or the chicken?

The egg toast
or the chicken?

The egg toast
or the chicken?

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English subtitles available.

English subtitles available.

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Recognitions ↓

2x Colunistas Award 2022
Bronze - Social Media & Activation
Shortlist - Branded Content

2x Colunistas Award 2022
Bronze - Social Media & Activation
Shortlist - Branded Content

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