SICREDI SUBSTITUTION

SICREDI SUBSTITUTION

SICREDI SUBSTITUTION

SICREDI SUBSTITUTION

SICREDI SUBSTITUTION

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction

In football, no player likes to stay on the bench. Everybody wants their time to shine and waits for that substitution moment when the game stops and everyone is watching.

Bench and bank have the same spelling and writing in Portuguese, which is "banco." So we decided to use the substitutions of a match during Paulistão, Brazil's biggest football state championship, to show that Sicredi, the championship's main sponsor and the first financial cooperative in Brazil, is an alternative for people to switch from their traditional "banco", just as it is for the players to get off the bench.

In football, no player likes to stay on the bench. Everybody wants their time to shine and waits for that substitution moment when the game stops and everyone is watching.

Bench and bank have the same spelling and writing in Portuguese, which is "banco." So we decided to use the substitutions of a match during Paulistão, Brazil's biggest football state championship, to show that Sicredi, the championship's main sponsor and the first financial cooperative in Brazil, is an alternative for people to switch from their traditional "banco", just as it is for the players to get off the bench.

In football, no player likes to stay on the bench. Everybody wants their time to shine and waits for that substitution moment when the game stops and everyone is watching.

Bench and bank have the same spelling and writing in Portuguese, which is "banco." So we decided to use the substitutions of a match during Paulistão, Brazil's biggest football state championship, to show that Sicredi, the championship's main sponsor and the first financial cooperative in Brazil, is an alternative for people to switch from their traditional "banco", just as it is for the players to get off the bench.

In football, no player likes to stay on the bench. Everybody wants their time to shine and waits for that substitution moment when the game stops and everyone is watching.

Bench and bank have the same spelling and writing in Portuguese, which is "banco." So we decided to use the substitutions of a match during Paulistão, Brazil's biggest football state championship, to show that Sicredi, the championship's main sponsor and the first financial cooperative in Brazil, is an alternative for people to switch from their traditional "banco", just as it is for the players to get off the bench.

In football, no player likes to stay on the bench. Everybody wants their time to shine and waits for that substitution moment when the game stops and everyone is watching.

Bench and bank have the same spelling and writing in Portuguese, which is "banco." So we decided to use the substitutions of a match during Paulistão, Brazil's biggest football state championship, to show that Sicredi, the championship's main sponsor and the first financial cooperative in Brazil, is an alternative for people to switch from their traditional "banco", just as it is for the players to get off the bench.

Every time a substitution occurred during the game, we displayed a pop-up with a message inviting people to leave their bank/banco, just as the players were leaving the bench/banco, to join Sicredi.

Every time a substitution occurred during the game, we displayed a pop-up with a message inviting people to leave their bank/banco, just as the players were leaving the bench/banco, to join Sicredi.

Every time a substitution occurred during the game, we displayed a pop-up with a message inviting people to leave their bank/banco, just as the players were leaving the bench/banco, to join Sicredi.

Every time a substitution occurred during the game, we displayed a pop-up with a message inviting people to leave their bank/banco, just as the players were leaving the bench/banco, to join Sicredi.

Every time a substitution occurred during the game, we displayed a pop-up with a message inviting people to leave their bank/banco, just as the players were leaving the bench/banco, to join Sicredi.

Sicredi Substitution: Wanna get off the “banco”, too? Come play with Brazil's first financial cooperative.

Sicredi Substitution: Wanna get off the “banco”, too? Come play with Brazil's first financial cooperative.

Sicredi Substitution: Wanna get off the “banco”, too?
Come play with Brazil's first financial cooperative.

Sicredi Substitution: Wanna get off the “banco”, too?
Come play with Brazil's first financial cooperative.

Sicredi Substitution: Wanna get off the “banco”, too? Come play with Brazil's first financial cooperative.

Sicredi Substitution: Are you thinking about getting out of the “banco”? Come play on Sicredi's team, where your money is worth more than you think.

Sicredi Substitution: Are you thinking about getting out of the “banco”?
Come play on Sicredi's team, where your money is worth more than you think.

Sicredi Substitution: Are you thinking about getting out of the “banco”? Come play on Sicredi's team, where your money is worth more than you think.

Sicredi Substitution: Are you thinking about getting out of the “banco”?
Come play on Sicredi's team, where your money is worth more than you think.

Sicredi Substitution: Are you thinking about getting out of the “banco”? Come play on Sicredi's team, where your money is worth more than you think.