Client:

mcdonalds


Role:

Creative Art Direction

motion graphics

Client:

mcdonalds


Role:

Creative Art Direction

motion graphics

When a kid’s birthday is approaching, parents are faced with a familiar question: “Should we host the party at our place or somewhere else?”. And what starts as a moment of excitement often quickly turns into a challenge. We understand that while parents want to give their children unforgettable memories, they also want celebrations to be simple and stress-free. Planning a birthday at home often means more work than enjoyment, turning a happy occasion into a logistical challenge.


So we launched 'Your place or ours?”, a campaign that acknowledges this everyday reality and offers an easy alternative. A place where birthdays are designed for kids, and the chaos is kept out of parents’ homes.

When a kid’s birthday is approaching, parents are faced with a familiar question: “Should we host the party at our place or somewhere else?”. And what starts as a moment of excitement often quickly turns into a challenge. We understand that while parents want to give their children unforgettable memories, they also want celebrations to be simple and stress-free. Planning a birthday at home often means more work than enjoyment, turning a happy occasion into a logistical challenge.


So we launched 'Your place or ours?”, a campaign that acknowledges this everyday reality and offers an easy alternative. A place where birthdays are designed for kids, and the chaos is kept out of parents’ homes.

When a kid’s birthday is approaching, parents are faced with a familiar question: “Should we host the party at our place or somewhere else?”. And what starts as a moment of excitement often quickly turns into a challenge. We understand that while parents want to give their children unforgettable memories, they also want celebrations to be simple and stress-free. Planning a birthday at home often means more work than enjoyment, turning a happy occasion into a logistical challenge.


So we launched 'Your place or ours?”, a campaign that acknowledges this everyday reality and offers an easy alternative. A place where birthdays are designed for kids, and the chaos is kept out of parents’ homes.

McDonald's wasn't going to compete with at-home

parties on aesthetics or decoration. Instead, it leaned

into what kids truly want on their birthday:

freedom, noise, and unfiltered fun.

McDonald's wasn't going to compete with at-home parties on aesthetics or decoration. Instead, it leaned into what kids truly want on their birthday: freedom, noise, and unfiltered fun.

McDonald's wasn't going to compete with at-home parties on aesthetics or decoration. Instead, it leaned into what kids truly want on their birthday: freedom, noise, and unfiltered fun.

No cleaning, no setup, no stress.

Just fun, food, and feel-good moments taken care of.

No cleaning, no setup, no stress.

Just fun, food, and feel-good moments taken care of.

No cleaning, no setup, no stress.

Just fun, food, and feel-good moments taken care of.

2026 © Vitor Palma.

2026 © Vitor Palma.

2026 © Vitor Palma.