FOR THE NEW MINDSET
FOR THE NEW MINDSET
To launch Canon’s new PowerShot V10, the perfectly developed camera for every content creator, we needed to impress this unique group of people. Content creators are a misunderstood bunch, and acceptance can still a bit of a struggle amongst family, friends and onlookers. So we had a unique situation where the product is just as misunderstood as our audience. Because how to believe something so small can do so much and be so good?
To launch Canon’s new PowerShot V10, the perfectly developed camera for every content creator, we needed to impress this unique group of people. Content creators are a misunderstood bunch, and acceptance can still a bit of a struggle amongst family, friends and onlookers. So we had a unique situation where the product is just as misunderstood as our audience. Because how to believe something so small can do so much and be so good?
To launch Canon’s new PowerShot V10, the perfectly developed camera for every content creator, we needed to impress this unique group of people. Content creators are a misunderstood bunch, and acceptance can still a bit of a struggle amongst family, friends and onlookers. So we had a unique situation where the product is just as misunderstood as our audience. Because how to believe something so small can do so much and be so good?
Client ↘
Canon
Role ↘
Concept
Creative Art Direction
Design
Client ↘
Canon
Role ↘
Concept
Creative Art Direction
Design
Client ↘
Canon
Role ↘
Concept
Creative Art Direction
Design
Client ↘
Canon
Role ↘
Concept
Creative Art Direction
Design
The PowerShot V10 is not a camera made for the ones with limited ideas. It's a product made for the new mindset.
The PowerShot V10 is not a camera made for the ones with limited ideas. It's a product made for the new mindset.
The PowerShot V10 is not a camera made for the ones with limited ideas. It's a product made for the new mindset.
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