NOT ANOTHER SALAH AD
NOT ANOTHER SALAH AD
For Visa, every transaction symbolizes the “power of small steps” — a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
For Visa, every transaction symbolizes the “power of small steps” — a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
For Visa, every transaction symbolizes the “power of small steps” — a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
For Visa, every transaction symbolizes the “power of small steps” — a reflection of progress and moving forward in life. To introduce this global positioning in the Middle East, we partnered with Mo Salah, the embodiment of success. His journey and the steps he’s taken are celebrated worldwide.
While everyone’s path to success is unique, our journeys can often look quite similar. It could even look like Mo Salah’s. So we used this common journey to celebrate all kinds of success.
Client ↘
Visa
Role ↘
Concept
Creative Art Direction
Design
Client ↘
Visa
Role ↘
Concept
Creative Art Direction
Design
Client ↘
Visa
Role ↘
Concept
Creative Art Direction
Design
At first glance, our stories may seem to be about Salah’s steps – the work, the steps, the journey we know him for. But soon, we realise it’s not him we’re talking about at all. It’s the story you know, about the people you don’t. Those who’ve succeeded in their own sense of the word.
At first glance, our stories may seem to be about Salah’s steps – the work, the steps, the journey we know him for. But soon, we realise it’s not him we’re talking about at all. It’s the story you know, about the people you don’t. Those who’ve succeeded in their own sense of the word.
At first glance, our stories may seem to be about Salah’s steps – the work, the steps, the journey we know him for. But soon, we realise it’s not him we’re talking about at all. It’s the story you know, about the people you don’t. Those who’ve succeeded in their own sense of the word.
At first glance, our stories may seem to be about Salah’s steps – the work, the steps, the journey we know him for. But soon, we realise it’s not him we’re talking about at all. It’s the story you know, about the people you don’t. Those who’ve succeeded in their own sense of the word.
At first glance, our stories may seem to be about Salah’s steps – the work, the steps, the journey we know him for. But soon, we realise it’s not him we’re talking about at all. It’s the story you know, about the people you don’t. Those who’ve succeeded in their own sense of the word.
The look & feel of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement in our visuals.
The visual of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement on our visuals.
The visual of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement on our visuals.
The visual of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement on our visuals.
The visual of the campaign was crafted to bring out the new Visa positioning in empowering people to move forward in their lives, so we visually highlighted this movement on our visuals.
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