FREE BOOKS PROJECT
FREE BOOKS PROJECT
FREE BOOKS PROJECT
FREE BOOKS PROJECT
FREE BOOKS PROJECT
Client ↘
Personal Project
Role ↘
Idea
Concept
Creative Art Direction
Graphic Design
Client ↘
Personal Project
Role ↘
Idea
Concept
Creative Art Direction
Graphic Design
Client ↘
Personal Project
Role ↘
Idea
Concept
Creative Art Direction
Graphic Design
Client ↘
Personal Project
Role ↘
Idea, Concept, Creative Art Direction, Graphic Design
Client ↘
Personal Project
Role ↘
Idea, Concept, Creative Art Direction, Graphic Design
Brazilians don't read much. According to research, the annual average is two books read from beginning to end per person.
The Free Books Project is an initiative that aims to increase the number of Brazilian readers by utilizing the country's most accessible library of classics: the Public Domain website.
Brazilians don't read much. According to research, the annual average is two books read from beginning to end per person.
The Free Books Project is an initiative that aims to increase the number of Brazilian readers by utilizing the country's most accessible library of classics: the Public Domain website.
Brazilians don't read much. According to research, the annual average is two books read from beginning to end per person.
The Free Books Project is an initiative that aims to increase the number of Brazilian readers by utilizing the country's most accessible library of classics: the Public Domain website.
Brazilians don't read much. According to research, the annual average is two books read from beginning to end per person.
The Free Books Project is an initiative that aims to increase the number of Brazilian readers by utilizing the country's most accessible library of classics: the Public Domain website.
Brazilians don't read much. According to research, the annual average is two books read from beginning to end per person.
The Free Books Project is an initiative that aims to increase the number of Brazilian readers by utilizing the country's most accessible library of classics: the Public Domain website.
Every artistic work becomes a public domain asset after 70 years of the author's death, which means that anyone can have free access to that content by visiting the website.
However, very few people are aware of this collection of artworks. So the project comes as a hack in activating these literary works that are available for free.
“Free Books Project”
“Free Books Project”
We created five posters that turn graphic urban art into classical literature, with QR Codes allowing readers to access the content of each book in PDF format.
We designed pieces for the classics Macbeth by Shakespeare, Dom Casmurro by Machado de Assis, Around the World in 80 Days by Jules Verne, The Metamorphosis by Franz Kafka, and Dante Alighieri's Divine Comedy. And spread them in different places.
“Advertisers create a project to facilitate access to literary works.”
“Advertisers create a project to facilitate access to literary works.”
“Advertisers create a project to facilitate access to literary works.”
“Advertisers create a project to facilitate access to literary works.”
“Advertisers create a project to facilitate access to literary works.”
The project got featured on one of Brazil's most popular communication and advertising portals.
The project was featured on one of Brazil's most popular communication and advertising portals.
The project was featured on one of Brazil's most popular communication and advertising portals.
The project was featured on one of Brazil's most popular communication and advertising portals.
The project was featured on one of Brazil's most popular communication and advertising portals.
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