SMILE CHALLENGE
SMILE CHALLENGE
SMILE CHALLENGE
SMILE CHALLENGE
SMILE CHALLENGE
Client ↘
Nutrella
Role ↘
Idea
Concept
Creative Art Direction
UI/UX Design
Client ↘
Nutrella
Role ↘
Idea
Concept
Creative Art Direction
UI/UX Design
Client ↘
Nutrella
Role ↘
Idea
Concept
Creative Art Direction
UI/UX Design
Client ↘
Nutrella
Role ↘
Idea, Concept, Creative Art Direction, UI/UX Design
Client ↘
Nutrella
Role ↘
Idea, Concept, Creative Art Direction, UI/UX Design
Nutrella is a brand that breathes positive attitude and innovation. With that in mind, we created an interactive campaign using the emerging technology of facial mapping to help the brand materialize its positioning ("Makes You Smile") in a way that could integrate new technologies, fun and, at the end of the day, put a smile on your face.
Nutrella is a brand that breathes positive attitude and innovation. With that in mind, we created an interactive campaign using the emerging technology of facial mapping to help the brand materialize its positioning ("Makes You Smile") in a way that could integrate new technologies, fun and, at the end of the day, put a smile on your face.
Nutrella is a brand that breathes positive attitude and innovation. With that in mind, we created an interactive campaign using the emerging technology of facial mapping to help the brand materialize its positioning ("Makes You Smile") in a way that could integrate new technologies, fun and, at the end of the day, put a smile on your face.
Nutrella is a brand that breathes positive attitude and innovation. With that in mind, we created an interactive campaign using the emerging technology of facial mapping to help the brand materialize its positioning ("Makes You Smile") in a way that could integrate new technologies, fun and, at the end of the day, put a smile on your face.
Nutrella is a brand that breathes positive attitude and innovation. With that in mind, we created an interactive campaign using the emerging technology of facial mapping to help the brand materialize its positioning ("Makes You Smile") in a way that could integrate new technologies, fun and, at the end of the day, put a smile on your face.
First, you allow access to your webcam and follow the instructions to ensure the best experience.
First, you allow access to your webcam and follow the instructions to ensure the best experience.
First, you allow access to your webcam and follow the instructions to ensure the best experience.
First, you allow access to your webcam and follow the instructions to ensure the best experience.
After that, you're presented to a "smile meter", which scans your expressions using a facial recognition program.
After that, you're presented to a "smile meter", which scans your expressions using a facial recognition program.
After that, you're presented to a "smile meter", which scans your expressions using a facial recognition program.
After that, you're presented to a "smile meter", which scans your expressions using a facial recognition program.
Once your smile is tracked down, you're good to go. A bunch of funny images and memes are displayed, challenging you not to smile.
Once your smile is tracked down, you're good to go. A bunch of funny images and memes are displayed, challenging you not to smile.
Once your smile is tracked down, you're good to go. A bunch of funny images and memes are displayed, challenging you not to smile.
Once your smile is tracked down, you're good to go. A bunch of funny images and memes are displayed, challenging you not to smile.
At the moment you smile, you lose...
but not really, because that's the point of the whole game: to put a smile on your face.
At the moment you smile, you lose... but not really, because that's the point of the whole game: to put a smile on your face.
At the moment you smile, you lose... but not really, because that's the point of the whole game: to put a smile on your face.
At the moment you smile, you lose...
but not really, because that's the point of the whole game: to put a smile on your face.
The campaign's activation counted with more than 30 digital influencers.
The campaign's activation counted with more than 30 digital influencers.
The campaign's activation counted with more than 30 digital influencers.
The campaign's activation counted with more than 30 digital influencers.
The campaign's activation counted with more than 30 digital influencers.
And we took the fun to the PoS, making people smile at the supermarket and giving samples and gifts to everyone who played the game.
And we took the fun to the PoS, making people smile at the supermarket and giving samples and gifts to everyone who played the game.
And we took the fun to the PoS, making people smile at the supermarket and giving samples and gifts to everyone who played the game.
And we took the fun to the PoS, making people smile at the supermarket and giving samples and gifts to everyone who played the game.
And we took the fun to the PoS, making people smile at the supermarket and giving samples and gifts to everyone who played the game.
FePI - Festival de la Publicidad Independiente 2016
Silver - Digital Campaign
Colunistas Awards 2016
Bronze - Digital Campaing
Share Award 2016
Finalist - Campaign of the Year
Top of Media 2017
Best Digital Campaign
FePI - Festival de la Publicidad Independiente 2016
Silver - Digital Campaign
Colunistas Awards 2016
Bronze - Digital Campaing
Share Award 2016
Finalist - Campaign of the Year
Top of Media 2017
Best Digital Campaign
FePI - Festival de la Publicidad Independiente 2016
Silver - Digital Campaign
Colunistas Awards 2016
Bronze - Digital Campaing
Share Award 2016
Finalist - Campaign of the Year
Top of Media 2017
Best Digital Campaign
FePI - Festival de la Publicidad Independiente 2016
Silver - Digital Campaign
Colunistas Awards 2016
Bronze - Digital Campaing
Share Award 2016
Finalist - Campaign of the Year
Top of Media 2017
Best Digital Campaign
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