THE A LEAGUE GOT GREENER

THE A LEAGUE GOT GREENER

THE A LEAGUE GOT GREENER

THE A LEAGUE GOT GREENER

THE
A LEAGUE GOT GREENER

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction
Motion Design
Graphic Design

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction
Motion Design
Graphic Design

Client ↘
Sicredi

Role ↘
Idea
Concept
Creative Art Direction
Motion Design
Graphic Design

Client ↘
Sicredi

Role ↘
Idea, Concept, Creative Art Direction, Motion Design, Graphic Design

Client ↘
Sicredi

Role ↘
Idea, Concept, Creative Art Direction, Motion Design, Graphic Design

Cuiabá E.C. is a small football team from Mato Grosso, a state in central Brazil, with very little national exposure. In 2021, for the first time in their history, they got the chance to play in the elite of the Brasileirão (the National Brazilian Football Championship).

Sicredi being one of their main sponsors and partner in this historical moment, wanted to show the strenght of the collective group. We created the concept "The A League Got Greener" connecting Cuiabá's jersey and Sicredi's colors, which are both green (plus, all of the upcoming teams in the A League were green-colored).

Cuiabá E.C. is a small football team from Mato Grosso, a state in central Brazil, with very little national exposure. In 2021, for the first time in their history, they got the chance to play in the elite of the Brasileirão (the National Brazilian Football Championship).

Sicredi being one of their main sponsors and partner in this historical moment, wanted to show the strenght of the collective group. We created the concept "The A League Got Greener" connecting Cuiabá's jersey and Sicredi's colors, which are both green (plus, all of the upcoming teams in the A League were green-colored).

Cuiabá E.C. is a small football team from Mato Grosso, a state in central Brazil, with very little national exposure. In 2021, for the first time in their history, they got the chance to play in the elite of the Brasileirão (the National Brazilian Football Championship).

Sicredi being one of their main sponsors and partner in this historical moment, wanted to show the strenght of the collective group. We created the concept "The A League Got Greener" connecting Cuiabá's jersey and Sicredi's colors, which are both green (plus, all of the upcoming teams in the A League were green-colored).

Cuiabá E.C. is a small football team from Mato Grosso, a state in central Brazil, with very little national exposure. In 2021, for the first time in their history, they got the chance to play in the elite of the Brasileirão (the National Brazilian Football Championship).

Sicredi being one of their main sponsors and partner in this historical moment, wanted to show the strenght of the collective group. We created the concept "The A League Got Greener" connecting Cuiabá's jersey and Sicredi's colors, which are both green (plus, all of the upcoming teams in the A League were green-colored).

Cuiabá E.C. is a small football team from Mato Grosso, a state in central Brazil, with very little national exposure. In 2021, for the first time in their history, they got the chance to play in the elite of the Brasileirão (the National Brazilian Football Championship).

Sicredi being one of their main sponsors and partner in this historical moment, wanted to show the strenght of the collective group. We created the concept "The A League Got Greener" connecting Cuiabá's jersey and Sicredi's colors, which are both green (plus, all of the upcoming teams in the A League were green-colored).

To kick off the campaign, we invited a local rapper and Cuiabá's supporter to give voice and express the pride of wearing their green jersey. Introducing Cuiabá to the rest of the country and showing that favoritism doesn't matter on the field.

To kick off the campaign, we invited a local rapper and Cuiabá's supporter to give voice and express the pride of wearing their green jersey. Introducing Cuiabá to the rest of the country and showing that favoritism doesn't matter on the field.

To kick off the campaign, we invited a local rapper and Cuiabá's supporter to give voice and express the pride of wearing their green jersey. Introducing Cuiabá to the rest of the country and showing that favoritism doesn't matter on the field.

To kick off the campaign, we invited a local rapper and Cuiabá's supporter to give voice and express the pride of wearing their green jersey. Introducing Cuiabá to the rest of the country and showing that favoritism doesn't matter on the field.

To kick off the campaign, we invited a local rapper and Cuiabá's supporter to give voice and express the pride of wearing their green jersey. Introducing Cuiabá to the rest of the country and showing that favoritism doesn't matter on the field.